What is KYC?

Know Your Client (KYC) is the process of identifying and verifying the credentials of clients, including their identity, financial status, and investment preferences. This process is mandated by the Securities and Exchange Board of India (SEBI) and is critical in ensuring that financial advice is appropriate, responsible, and in alignment with each client’s financial situation.

KYC also plays a crucial role in preventing financial crimes such as identity theft, fraud, and money laundering.

Why KYC is Important

✅ Client Identification and Suitability

KYC ensures that we fully understand who our clients are—allowing us to deliver investment advice that aligns with your financial goals, income profile, and risk appetite.

✅ Regulatory Compliance

KYC is a mandatory requirement under SEBI’s regulatory framework. It helps maintain industry-wide standards of transparency and ensures that all reserch analysis services are provided in a legally compliant manner.

✅ Fraud Prevention

By verifying your identity and financial details, we help protect you from potential misuse of your personal or financial information and ensure that all transactions are conducted securely.

✅ Personalized Reserch Analysis

KYC allows us to tailor our advice to your individual circumstances—enabling more accurate risk assessment and customized financial planning.

Our KYC Process

1. Document Collection

To initiate the KYC process, clients must provide valid and up-to-date documents, including:

• Proof of Identity: PAN Card (mandatory), Aadhaar Card, Passport, Voter ID, or Driving License.

• Proof of Address: Recent utility bills, bank account statements, or government-issued address documents.

• Financial Information: Salary slips, income tax returns, or any other proof of income to assess your financial capacity.

• Bank Details: For transparent and secure financial transactions.

All personal data and documents are handled with the highest level of confidentiality and in compliance with applicable data protection laws.

2. KYC Form Completion

Clients are required to fill out a comprehensive KYC form capturing the following details:

• Personal and contact information

• Financial status and income sources

• Investment experience and objectives

• Risk tolerance and time horizon

This information helps us develop a complete picture of your financial background and investment preferences.

3. Verification & Due Diligence

Once your documents are submitted, we conduct a verification process to authenticate the information provided. We ensure that the KYC data is accurate, genuine, and aligns with official records.

4. KRA / CKYC Registration

Post-verification, your KYC information is registered with a SEBI-authorized KYC Registration Agency (KRA) or uploaded to the Central KYC Registry (CKYC). This ensures seamless access across institutions and reduces the need for repetitive submissions in the future.

Why KYC is Mandatory

Under SEBI guidelines, all reserch analysis are required to complete KYC for their clients in order to:

• Curb financial fraud and illicit activities

• Offer advice that is appropriate and in line with the client’s risk profile and goals

• Promote transparency and accountability in financial transactions

• Ensure a safe and compliant reserch analysis environment

Benefits of KYC for Clients

• 🔒 Enhanced Security
  Your verified identity and secure data handling protect you from unauthorized transactions and identity misuse.

• 🎯 Personalized Advice
  Accurate client data allows us to recommend investment strategies that are directly aligned with your needs and preferences.

• ✅ Faster, Smoother Transactions
  Once KYC is completed, future transactions and interactions become faster, easier, and more secure.

• 📜 Full Transparency
  KYC ensures that your relationship with Aura Capital is based on trust, legality, and full regulatory compliance.

KYC Maintenance & Updates

At Aura Capital, we believe that your KYC profile should evolve as your financial situation does. That’s why we periodically review and update client records to reflect any changes in your:

• Income or employment status

• Contact or residential details

• Investment goals or risk preferences

Keeping your KYC information current ensures that our advice remains relevant, suitable, and legally compliant at all times.

Conclusion

At Aura Capital Financial Services, KYC is more than a regulatory requirement—it’s the cornerstone of a secure and transparent reserch analysis relationship. By completing and maintaining your KYC with us, you enable us to serve you better with tailored, compliant, and trustworthy investment advice that evolves with your financial journey.