SEBI Registration No. INH000020013
Aura Capital Financial Services ("Aura Capital", "we", "our", or "the Company") is committed to protecting the privacy and confidentiality of our clients' personal and financial information. As a SEBI-registered Investment Adviser (Registration No: INH000020013), we strictly adhere to SEBI’s regulatory framework and guidelines concerning data protection and client confidentiality. This Privacy Policy outlines how we collect, use, disclose, store, and safeguard the information shared with us through our services, ensuring transparency and responsible data handling at all stages. By using our services or interacting with our platform, you consent to the practices outlined in this Policy.
1. Regulatory Compliance
Aura Capital complies with all data protection obligations as set out by SEBI, including the SEBI (Investment Advisers) Regulations, 2013. We follow high standards of data confidentiality and ethical data handling in alignment with applicable Indian laws and industry best practices.
2. Information We Collect
To offer personalized investment reserch analysis services, we collect the following categories of information:
Personal Details: Name, contact details, PAN, Aadhaar or other identity proofs, gender, DOB, and address.
Financial Data: Income, asset details, investment objectives, bank details, transaction history, liabilities, and risk appetite.
KYC and Regulatory Data: Documents and details mandated by SEBI under KYC/AML requirements.
Interaction Records: Information from client interactions via email, calls, website, or apps including IP addresses, device type, usage patterns, and cookies.
Third-Party Data: Information from brokers, custodians, or platforms with client authorization.
3. Purpose of Data Usage
We use the information collected for:
Delivering customized financial advice based on your goals and profile.
Managing and monitoring your investment portfolio.
Communicating performance reports, alerts, and updates.
Meeting SEBI-mandated KYC, AML, and risk assessment obligations.
Conducting internal research, service improvement, and compliance audits.
Ensuring security, detecting fraud, and preventing misuse of our platform.
4. Data Protection & Security
Aura Capital employs robust technical and organizational safeguards to protect your data:
Secure Transmission: Encryption protocols (e.g., SSL) protect data shared over digital channels.
Access Controls: Data access is restricted to authorized personnel under strict confidentiality obligations.
Regular Audits: We review and audit our systems to ensure continued compliance with SEBI norms.
Infrastructure Security: We use secure servers and systems to guard against breaches and data loss.
However, no system is immune to risk. We encourage clients to maintain updated security software and avoid sharing login credentials.
5. Disclosure of Information
Aura Capital may share client data under the following circumstances:
With Regulators: Disclosure to SEBI or other authorities for audits, inspections, or regulatory compliance.
With Service Providers: Data may be shared with third parties like brokers, custodians, or technology vendors under confidentiality contracts.
Under Legal Obligations: We may disclose data in response to court orders, government mandates, or legal proceedings.
In Business Transfers: Client data may be transferred in the case of a merger or acquisition, with prior notification.
For Aggregated Analysis: Anonymized and statistical data may be used for service improvement or analytics purposes, with no individual identification.
6. Your Rights as a Client
You are entitled to the following rights regarding your personal data:
Access: Request access to the data we hold about you.
Correction: Request rectification of incorrect or outdated information.
Withdraw Consent: You may revoke your consent at any time, subject to regulatory obligations.
Opt-Out: Unsubscribe from marketing communication by notifying us.
Data Erasure: Request deletion of personal data, unless required to be retained by law or SEBI regulations.
Requests can be submitted to our Data Protection Officer at the contact provided on our website.
7. Data Retention
We retain client data for the period required to provide services and meet our legal obligations. SEBI regulations require investment advisers to maintain client records for a minimum duration, even post-termination of the reserch analysis relationship.
8. Cookies & Digital Tracking
Our website and applications use cookies and similar tools to improve user experience and analyze usage trends. This helps in customizing content and delivering relevant information. Users may disable cookies in their browser settings, though this may affect site functionality.
Changes to This Policy
Aura Capital reserves the right to amend this Privacy Policy at its discretion. Any updates will be posted on our official website. Continued use of our services post such changes constitutes acceptance of the revised policy.
Governing Law
This Policy is governed by the laws of India. Any disputes arising from this Policy will be subject to the exclusive jurisdiction of courts in Indore, Madhya Pradesh.